The main purpose of search engine optimization (SEO) is to increase visitor traffic to your website by increasing its popularity on the Internet. This is achieved by improving the internal (on-page or on-site) and external (off-page or off-site) factors that determine the search engine rank of your website.
Proper SEO requires knowledge of website development combined with sales, marketing, business and persuasion and copywriting skills. With proper SEO, your website will rank high. And high search engine rank for keywords that are relevant to the content of your website will ensure a steady flow of highly targeted visitor traffic to your website.