The answer, in large part, depends on the following questions:
>Do you wish to leverage the Internet to generate business?
>Do you want to sell products or services on the Internet?
>Are you interested in increasing awareness of your organization?
>Do you need to establish, or increase, your organization’s credibility?
>Are you spending on off-line forms of marketing and not seeing results?
>Are you losing business because you are NOT in top search results?
>Is your competition dominating you on the Internet?
If your answer to any of the above questions is yes, or even maybe, then, yes, your website needs SEO. Bear in mind that the above questions are merely a subset of a larger set of questions that apply to anyone that wishes to leverage the Internet for business.
To gain a significant edge in the marketplace, you want to take an in-depth look at expanding your reach onto the Internet by leveraging Search Engine Optimization and Internet Marketing. Remember, Internet Marketing has been proven to be much more cost-effective when compared to traditional forms of marketing and advertising such as television, radio and print and has been known to generate much higher Return on Investment (ROI).
Most Internet traffic is driven by major search engines – Google, Bing, Yahoo and a handful of other smaller ones such as AOL, Dogpile etc. Experience shows that search engine traffic can significantly affect the bottom line of most organizations because most people simply turn to the Internet to search, research or look for products, services, information and a lot of things. So it is critically important to invest in SEO, what in terms of time or money.